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Cruelty Free Makeup Brands.

Walk into your local Boots store and you'll undoubtably be blown away by the endless displays of makeup from the ever growing selection of brands available. But one thing that doesn't leap out to grab your attention is whether a brand is cruelty free or not. 

Navigating your way throughout the beauty counters can be overwhelming enough, especially when you're keen to be a conscious consumer and shop cruelty free. That's why we've collated a list of our FAVE cruelty free beauty brands- to help you pick out the best of the bunch. You can thank us later.


The Glossier Sale Is Here—With Product Picks by Jenna Lyons, Donni Davy &  More | Vanity Fair

US brand Glossier has become a total cult favourite since it's launch back in 2014 and it's no wonder why. Designed with 'real beauty routines' in mind, Glossier has received acclaim for its simple but effective products, solidifying their 'less is more' approach to beauty. For anyone who likes to go back to basics when it comes to their makeup routine, this is the brand for you.

-Parent company doesn't test on animals

-Certified Leaping Bunny Approved


Product Review: Glossier "Boy Brow" Eyebrow Shaper

Glossier's boy brow is the perfect tool to help keep your eyebrows in check all day long. It adds a tint of colour, whilst shaping and grooming any stray hairs into place- no wonder it's become one of the brand's best sellers. If you prefer an effortless way to keep your brows in check, this is the perfect option for you.

IT Cosmetics

L'Oréal 2017: IT Cosmetics: where make-up meets skincare

IT Cosmetics focuses on fixing common skin concerns, all through the power of make up. Through consultations with plastic surgeons and dermatologists, founder Jamie created the brand back in 2008 and it has been growing hugely ever since. We are obsessed with the clean cut, edgy packaging, and, even more so, the brand's focus on being cruelty free.

-PETA approved

STANDOUT PRODUCT: Your Skin But Better CC Cream

IT Cosmetics CC cream: Get this cult-favorite beauty pick for 20% off

If you're looking for a wonder product that will help airbrush over any imperfections, without leaving your skin looking cakey, this is the one for you. IT Cosmetics' CC cream is full coverage, without the feeling of heavy makeup- it's no surprise that it is the US' no 1 selling CC cream! 

KVD Vegan Beauty

KVD beauty is a game-changing brand when it comes to being 100% vegan and cruelty free. Their ethical stance is combined with a tattoo-inspired line of products- essentially, bold, long-lasting cosmetics that will help you stand out from the crowd. If you're a fan of full coverage, KVD is the place to be. Plus, how cool is their packaging?!

-100% vegan

-PETA approved

STANDOUT PRODUCT: Everlasting Liquid Lipstick.

NEW Fall 2015 Kat Von D Everlasting Liquid Lipsticks: Review and Swatches |  The Happy Sloths: Beauty, Makeup, and Skincare Blog with Reviews and  Swatches

Lipstick that can withstand *lots* of kisses? Errr, yes please. This liquid lipstick is suuuuper long-lasting, meaning it won't budge all night. We love the bold shades too- if you love a statement look, this is the perfect lippy for you.

Milk Makeup

Vegan Beauty Brand Milk Makeup Launches in the Region | Vogue Arabia

Milk Makeup was founded in NYC by in 2014 and it's become a cult favourite for simple, effective makeup and skincare products. The brand has a clear focus on it's ingredients- not only is it cruelty free, it also refuses to include a vast amount of nasty ingredients, instead focuses on being a 'clean' beauty brand. We love Milk's ethos and super cool makeup products. 

-100% vegan,

-Parent company doesn't test on animals

-Certified Leaping Bunny Approved


Milk Makeup | Hydro Grip Primer | Cult Beauty

Find your foundation starts sliding off your face by lunchtime? We love this primer that keeps skin extra hydrated, whilst also ensuring your makeup is kept looking fresh all day long. The texture is super light, too and the bottle looks cute AF in your makeup bag. 

Urban Decay

    Urban Decay Launches Naked Ultraviolet Eye Shadow Palette — See Photo |  Allure

    Of course, Urban Decay is a HUGE name in the beauty industry- but did you know it is also cruelty free? Their iconic eyeshadow palettes and long lasting setting sprays have been a staple in our makeup bags for years and we always turn to them when it's time to create a glam, going-out look.

    -PETA approved

    STANDOUT PRODUCT: Primer Potion

    Urban Decay Eyeshadow Primer Potion Eye Primer Review

    For anyone with oily skin, you'll know how annoying it is to find that your smokey eye has slipped all over after your first few cocktails. That's where UD's Primer Potion comes in. This is the BEST eye primer you will ever use- trust us, it keeps your eyeshadows and eyeliner in place all day and night- a feat not achieved by many! 

    Looking for some more cruelty free products to add to your makeup bag? Check out our award-winning shampoo bar and soap bar bundles HERE.