Skip to content
Back to blog


Our Fave Vegan Friendly Mascaras.

Mascara is a staple in everyone's makeup bags- but finding a vegan friendly option is not always an easy task. There are many brands that offer cruelty free mascaras but vegan choices are much harder to come by. Luckily for you, we're always on the lookout for the best vegan swaps and, of course, we have to share them with you guys too.

So sit down, relax and prepare your bank card, because you won't be able to resist investing in these lash lifting wonders, ASAP. You can thank us later.

Too Faced Better Than Sex Mascara- £24

Too Faced Better Than Sex Mascara - Black 8ml – Medoget

Put it this way, there's a reason why this has become America's best selling mascara. Too Faced have created a formula that thickens, lengthens and curls your lashes to perfection- it contains film-forming polymer which helps to lock the curl in shape, ensuring your lashes are looking fabulous all day long. It also includes peptides in it's ingredients, which work to condition your lashes- trust us, this mascara has it all.

Iconic London Triple Threat Mascara- £19

Iconic London Triple Threat Mascara | Beauty | PrettyLittleThing

Iconic London's Triple Threat Mascara is designed to create a false lash effect on your eyelashes. We love the super slim applicator as it really helps to get to the base of your lashes, creating an incredible fluttery effect. It's also amazing that this mascara is not only vegan friendly, but also cruelty free too. Plus, how chic is the gold packaging?

Illamasqua Infinite Masquara- £20

Mascara | Length & Volume | Illamasqua

We love this mascara from Illamasqua- it's super flexible brush helps you to capture every lash, leaving your eyes looking sultry AF. The creamy, rich formula makes for perfect application and it’s even better that this mascara is suitable for sensitive eyes (and contact lense wearers, too). This is certainly an addition you need in your makeup bag.

B. Cosmetics HD Lengthening Mascara- £6.65

Superdrug on Twitter: "Vegan beauty doesn't mean you have to compromise on  performance! 🌱🐰🙅♀ Our amazing range of @BbySuperdrug cosmetics are all  vegan & cruelty free. We're obsessed with the B. HD

Superdrug exclusive brand, B.Cosmetics is an incredible brand that it fully vegan friendly and cruelty free. We love this lash-saving hero- it dramatically lengthens your lashes with it's highly pigmented formula, leaving your eyes super fluttery. Plus, it’s such a bargain, you can justify popping 2 in your basket…

Revolution Pro Faux Effect Lash Wide Eye Mascara- £10

Revolution Pro Faux Effect Lash Wide Eye Mascara Black | Revolution Beauty  Official Site

Revolution’s makeup selection is INSANE and this mascara is no exception. It gives a full false lash effect, with its volumizing and thickening black pigments, creating buildable coverage on the lashes. It’s infused with jojoba oil and vitamin E, which both work to condition the lashes- trust us, they’ll be looking better than ever.

Milk Makeup Kush High Volume Mascara- £22

Cult cruelty free make up brand, Milk, is known for its makeup bag staples. We love this mascara that focuses on giving your lashes that added oomph- it’s formula is super conditioning, with hemp-derived cannabis seed oil helping to nourish and protect your lashes as well as making them look luscious AF.

Looking for some other vegan goodies to stock up on? Make sure to check out our vegan friendly soap and shampoo bars HERE.